The Precision Hydration Story
Precision Hydration was formally launched by Andy Blow after many years working with elite athletes and technology partners to develop a simple and effective way to help athletes understand and manage their personal hydration needs. He has a degree in Sport and Exercise Science and back in his younger days was a regular podium finisher in elite short course triathlon racing.
Andy knocking back some much-needed fluids during OTillO in Sweden in 2014.
What he found during racing was that in the heat or longer distance races e.g. Ironman events, he suffered badly from cramping and had other hydration related issues. This was despite him following the widely accepted hydration advice available at the time.
After years of trial and error Andy eventually figured out how to effectively manage his individual sodium and fluid intake to maintain his performance. He was helped significantly in that process by Dr Raj Jutley, a highly respected heart surgeon who introduced him to the concept of sweat testing and the huge variance in sweat and sodium losses that can occur across different athletes.
It was through Andy’s own search for an effective solution that, with Dr Jutley’s input, the Precision Hydration concept was born.
As things progressed, they got exclusive access to patented sweat testing technology that requires no physical effort from the athlete. The technology has a long, credible history as a diagnostic test for Cystic Fibrosis and the test is simple, painless and extremely accurate.
A tray of our lovely multi-strength H2Pro Hydrate...
They also developed a range of effervescent electrolytes early on because existing products were simply not strong enough to meet most serious athletes' needs.
One-size-fits-all doesn't cut it when it comes to hydration. Within the Precision Hydration management team Andy’s sodium loss per litre of sweat is nearly twice as much as the Head of Operations, Jonny.
Word soon started to spread that Precision Hydration were offering a unique, personalised hydration solution and pretty soon they were providing service to a growing list of professional sports teams in the English Premier League, International Rugby Union, the NFL, NBA, MLB, NHL, Formula 1 Motor racing, MotoGP and Indy Car, as well as elite individuals from the worlds of cycling, running, triathlon and more.
They have even worked with firefighters and service personnel who are exposed to high levels of heat stress and sweating, helping them maintain performance in even the harshest of environments.
With them huge wealth of data they have been obtaining on how athletes sweat they we were able to build an algorithm-based questionnaire to deliver personalised hydration advice even if an athlete couldn't make it to one of our test centres.
The Precision Hydration mission is to give every athlete access to a personalised hydration strategy so that they have the best chance of achieving their goals.